For Sportmax’s Spring/Summer 2025 show, held at Milan’s historic Pinacoteca di Brera, our studio faced the unique challenge of crafting consistent lighting for a midday presentation. As natural daylight filtered through the neoclassical colonnades, we designed a lighting scheme that balanced varying weather conditions, ensuring uniform visibility along the catwalk. Set against the stately, vaulted alcoves and a minimalist white runway, the collection’s palette, anchored in mineral tones like aquamarine and citrine with striking scarlet accents came to life.