A clean, controlled environment. Almost gallery-like.

Everything built around clarity, precision, and absence.

The scenography was defined by a series of white totems distributed across the room.

Vertical elements. Minimal. Exact.

They introduced rhythm without noise.

The totems were both light and object.

They illuminated the space in a seamless, diffused way.

At the same time, they became part of the architecture, fully integrated into the scenography.

Emptiness became an active element.

Space was not a container, but a tool.

Movement, silhouettes, and materials emerged with sharp definition.

Blearred developed the lighting design following the initial creative direction from Sportmax’s creative director.

The process was about translation. Turning a vision into a precise spatial system.

The project evolved through a tightly integrated workflow, with the lighting concept developed under the direction of Matteo Masini, coordinated by Ivan Russo, and carried through on site with a constant dialogue between design and execution led by Jordan Babev.

The spatial definition of the system was refined through 3D development by Marzio del Sole, while the final output was shaped live through the operation of Matteo Moro.

The approach was controlled. Measured.

Light was used to shape depth and guide perception.

No excess. No distraction.

The integration of the light sources within the totems kept the space visually clean.

At the same time, it allowed for a strong and consistent atmosphere.

The result is a cohesive environment.

Scenography and lighting working as one system.

Minimal gestures. Maximum impact.

– Photo courtesy of Sportmax –