PROJECTS
MAX MARA | MILANO | SEPTEMBER 2024
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MAX MARAMILANO | SEPTEMBER 2024

FASHION · 2024

At Milan Fashion Week in September 2024, Max Mara presented a Spring/Summer 2025 collection inspired by mathematics and the timeless intellect of Hypatia of Alexandria. Held in a venue illuminated with a uniform, all-encompassing white light, our lighting design transformed the space into a pristine, almost laboratory-like environment that highlighted the geometric precision and structure of each garment.

This all-white lighting scheme set a neutral stage that allowed the collection’s architectural silhouettes to stand out. From sharply defined shoulders and origami-inspired pleats to precisely tailored cuts.

CREDITS

Blearred Team

Lighting Designer
Jordan Babev, Ivan Russo, Matteo Masini
Lighting Programmers
Matteo Moro
Lighting Director
Matteo Moro
Lighting Assistant
Matteo Masini
Lighting Tech Drawings
Matteo Masini
FULL CREDITS (9)

Creative Team

Show Design
Random Productions
Stage Design
Random Productions
Set Design
Random Productions
Lighting Design
Blearred Milano

Production Team

Production Company
Random Productions
Production Management
Random Productions

Suppliers

Lighting Equipment
Mister X
Audio Equipment
Mister X
Video Equipment
Mister X, Scenoluminoso