PROJECTS
KIA OPPOSITES UNITED | MILAN DESIGN WEEK 2026
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KIA OPPOSITES UNITEDMILAN DESIGN WEEK 2026

FASHION · 2026

During Milan Design Week 2026, Kia presented Opposites United at Palazzo della Permanente, an immersive installation exploring the brand’s evolving design philosophy through a spatial and sensory experience.

The project was part of a broader narrative titled Resonance of Opposites, a concept that reflects Kia’s approach to design as a balance between contrasting forces. At the core of the installation was Journey of Reflection, an environment designed to bring visitors into the inner dimension of the creative process, where intuition, culture, and experimentation shape new ideas.

The space unfolded as a sequence of immersive environments built through light, color, and perception. Layers of visual information overlapped and shifted continuously, creating a fluid landscape where visitors were not just observing but moving inside the installation itself. Light became the primary medium to express transformation, contrast, and convergence, translating abstract concepts into a physical experience.

Blearred was responsible for the lighting design of the installation. The approach focused on building a responsive and evolving system, where light was not simply illuminating the space but actively shaping its identity. Through controlled variations in intensity, color, and rhythm, the lighting contributed to a constantly changing atmosphere, reinforcing the idea of opposites coexisting and interacting.

The result is an environment that invites reflection rather than observation. A space where boundaries dissolve, perception shifts, and the audience becomes part of an ongoing dialogue between light, form, and meaning.

CREDITS

Blearred Team

Lighting Designer
JORDAN BABEV, IVAN RUSSO, DAVIDE PEDROTTI, ROBERTO ANDREOTTI, NICOLÒ MAFFEIS, FRANCESCO MINGOIA, MATTEO MASINI, FRANCESCO RIZZOTTO, MARZIO DEL SOLE, CECILIA MAGNOZZI, ELISA FIUMANÒ