K-WAYMFW | FEBRUARY 2025
K-Way marked its 60th anniversary during Milan Fashion Week 2025 with a dynamic co-ed runway show on February 25 at 7:00 PM, held in the evocative setting of the Museo della Permanente. Organized by Random Productions, the event paid tribute to the brand’s storied past and iconic Le Vrai rain jacket, while looking ahead to future innovations. Our team handled both the lighting design and director of photography for the runway, as well as the illumination of K-Way’s accompanying temporary museum installation.
Artist Agostino Iacurci curated the show’s immersive scenography, celebrating K-Way’s core elements of rain and wind through interactive art and fashion. The Fall/Winter 2025/26 collection built upon the evolution of Le Vrai, incorporating layered jersey wool shells, the brand’s signature color palette, and the distinctive tricolor zip. Practicality and versatility were key themes, with roomy pockets and modern silhouettes reinforcing K-Way’s heritage of functionality. In both the runway presentation and the museum installation, the harmonious blend of art, technology, and heritage underscored K-Way’s commitment to preserving its iconic legacy while pioneering new directions in design.
Blearred Team
- Lighting Designer
- JORDAN BABEV, IVAN RUSSO, MATTEO MASINI
- Lighting Programmers
- FRANCESCO MINGOIA
- Lighting Director
- FRANCESCO MINGOIA
- Lighting Tech Drawings
- OLEK MAR'YANOV, FRANCESCO RIZZOTTO
FULL CREDITS (5)
Creative Team
- Set Design
- RANDOM PRODUCTION
- Lighting Design
- BLEARRED MILANO SRL
Production Team
- Production Company
- RANDOM PRODUCTION
Suppliers
- Lighting Equipment
- NOVELTY
- Audio Equipment
- NOVELTY