Ferrari made a dynamic statement during Milan Fashion Week 2025 with an incredible runway show at Teatro Alcione, reflecting a new chapter in Rocco Iannone’s vision for the brand. Produced by Without, the event featured an elevated stage with a live band, surrounded by an immersive red environment, from the floor to the venue décor, that underscored Ferrari’s iconic heritage. Our team designed the lighting to precisely illuminate the catwalk without spilling beyond its boundaries, creating dramatic focus on the collections while allowing subtle reflections from the red flooring to cast a warm glow over the audience.