ETROSEPTEMBER 2024
In September 2024, ETRO unveiled a breathtaking runway show at The Mall in Milan, with lighting design by our studio that accentuated both the models and the show’s evocative set pieces. Against a minimalist, elongated catwalk, towering sculptures of agave flowers—crafted in silver, bronze, and gold stood over three meters tall, creating a powerful visual statement. These agaves, chosen by creative director Marco De Vincenzo, symbolized the ephemeral beauty of fashion, blooming briefly before fading, a metaphor for the life cycle of the plant and ETRO’s Mediterranean roots.
The lighting system highlighted the agave sculptures and enhanced the movement of the models, whose flamenco-inspired silhouettes and intricate lace details seemed to flow.
The show’s atmosphere was enriched by the live performance of musician Daniela Pes, who blended electronic soundscapes with ancient Gallurese melodies, infusing the presentation with a multisensory, deeply rooted Mediterranean ambiance.
Blearred Team
- Lighting Designer
- Jordan Babev, Ivan Russo, Matteo Masini
- Lighting Programmers
- Roberto Andreotti
- Lighting Director
- Roberto Andreotti
- Lighting Assistant
- Matteo Masini
- Lighting Tech Drawings
- Ivan Russo
FULL CREDITS (8)
Creative Team
- Show Design
- Etro, Random
- Stage Design
- Random Productions
- Set Design
- Random Productions
- Lighting Design
- Blearred Milano
Production Team
- Production Company
- Random Productions
- Production Management
- Random Productions
Suppliers
- Lighting Equipment
- G.Group
- Audio Equipment
- G.Group